In-trade disclosure

As a seller, you need to adhere to legal obligations when selling to consumers. As a buyer, you have legal rights under consumer law.

Sellers must make it clear if they are in-trade when selling items online, so that consumers know they are protected under the FTA and CGA. If you’re not in-trade, then you won’t have to make any changes to your membership settings.

How do I know if I’m in-trade?

Whether you’re in-trade depends on specific circumstances of the seller and the offer. It's up to you to decide whether you are in-trade or not. However, where it is clear given the volume, value, and consistency of your trading on Trade Me, that you're 'in-trade', we may take steps to ensure you turn on the in-trade label.

If you're listing items on Trade Me that you initially bought or acquired for your own personal use, then you won’t usually be selling them in-trade.

Factors that will help determine whether you’re in-trade, include if you:

  • regularly or habitually offer to sell goods or services online
  • make, buy or obtain goods with the intention of selling them
  • are GST registered
  • have staff or assistants to help manage your sales
  • have incorporated a company or set up another type of trading vehicle.

For examples and more information, check out the Commerce Commission guidelines on working out whether you may be in-trade.

If you want to check out the legal wording, you can find it within the Fair Trading Act.

What do I need to do on Trade Me if I’m selling in-trade?

If you’re selling items in-trade, the law requires that you disclose this to members when you’re selling items on Trade Me. If you don’t, the Commerce Commission can fine you.

How do I show that I’m in-trade on Trade Me?

We’ve made it easy for you to disclose on Trade Me that you’re selling in-trade by creating a swanky label that you can choose to appear next to your username in the ‘About the seller’ section on your listings.

You can change your status from your My Trade Me page.

Once you confirm you're selling in-trade, the in-trade label will appear next to your username in the ‘About the seller’ section of the listing page. Once switched on, your membership will permanently show you as in-trade. 

Is the in-trade label shown across all categories?

No. We’ve excluded a couple of categories because the transaction can’t be completed via Trade Me. For example, if you’re listing in the Jobs, Property, Flatmates wanted or Services categories, the in-trade label won’t appear. However, if you’re providing goods or services in-trade, be aware that you’ll still have obligations under the CGA, even if you don’t have an in-trade label on your listings.

If a ‘dealer’ label appears within the Motors category, it won’t show the in-trade label as well. This is because we consider the ‘dealer’ badge communicates to buyers that the seller is in-trade. To ensure you’re being clear, you can add in wording saying that you’re in-trade within the listing details.

What if I want to sell personal items on Trade Me and still be in-trade?

If you want to sell items both in-trade and for personal use, you'll need to have two accounts – one for in-trade use and one for personal use.

You should only have one personal membership, which you can use to list items you’re not selling in-trade. If you’re also selling in-trade, you can set up a business membership. If you operate more than one business on Trade Me, you may be able to have an additional membership for each business.


The following scenarios provide some examples around whether a person might be selling in-trade or selling personal items:

  • Beth is cleaning out her wardrobe. She sells the clothes online that she doesn’t wear anymore. Despite selling a lot of clothes online, Beth is not in-trade because the clothes she is selling were initially purchased for personal use.
  • Sam regularly purchases PlayStation games for his own enjoyment. Over the years he has amassed a large collection of PlayStation games. He has since decided to slim down his collection and recently started selling these games on Trade Me. Sam realizes he could make some money from importing more PlayStation games. He starts to regularly import a number of games when he purchases games for his own use. When Sam sells the imported games online, he will be in-trade. However, when he sells the games he purchased for his own personal use, he will not be in-trade.
  • Anna knits scarves and hats and sells them at the local weekend market. She imports a number of jewellery and brooches, which she also sells at the market. Anna now knits the scarves and hats fulltime so that she can always stock her market stall. Anna wants to expand into selling online. Anna is in-trade because she has made these scarves and hats with the intention of selling them. She is also in-trade when she sells the jewellery and brooches.

For further information, check out the Commerce Commission guidelines.

What else is different if I'm in-trade?

Success fees are calculated differently for in-trade sellers check out our fees page for more info.


Our in-trade disclosure policy on Trade Me. 

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