General Marketplace photo policy and guidelines

This policy applies to all 'in-trade' sellers on Trade Me, but it's a good guide for casual sellers too.



Non-compliance could result in us removing photos/videos, or hiding listings in search results until images comply.

Āe / Yes

  • Green tick Large, clear images of the item for sale.
    Green tick Small, transparent watermarks (ownership or attribution only) – up to 5% of image area, at least 50% transparency.
  • Green tick Photos clearly show any product flaws or defects.
  • Green tick Other items in the photo are only there to help the buyer.
  • Green tick Videos comply with the Marketplace video terms and conditions (video available to Top Sellers and Stores only).
  • Green tick Images you own, or have permission from the owner to use.


Kāo / No

  • Red cross Main photo doesn't show the item for sale.
  • Red cross Watermarks, logos, artwork, photo borders or text conveying messages (e.g. low stock availability or other marketing).
  • Red cross Watermarks/logos larger than 5% of image area, or less than 50% transparency.
  • Red cross Contact details, website addresses or any other branded marketing.
  • Red cross Images that breach Intellectual Property Rights (e.g. images found online).


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  • Ruler icon At least 500px on any one side
  • Folder icon Up to 5MB
  • Image icon PNG, JPG, BMP, or GIF

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Checking image size

Go to My Photos to see the dimensions of your images. In My Products or Tradevine, go to the product and click on the image.

My image is too small

If it's too small to upload, it's best to take a new high-quality photo.

Don't use images from a Google search. They may not be large enough and might infringe on others' intellectual property rights. Our terms and conditions require that you own or have permission to use any photos uploaded.

My image is too large

You'll need to resize your image:

  1. Open the image in Preview.
  2. Select Tools > Adjust size…
  3. Adjust the dimensions or resolution to meet the specifications above.
  4. Select OK.
  1. Open the image in Photos.
  2. Select the ellipsis button in the top menu bar, and select Resize.
  3. Adjust the image quality to meet the specifications above.
  4. Select Save.


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