Listing policies

To make sure you have a great experience when browsing and buying items, we have some rules and guidelines for you to follow when creating listings.

We may remove or edit a listing if it violates our policies or our terms. We may also remove listings from the homepage of our site – if we think it's necessary.


  • You should list an item in the most appropriate category for the item. If you list in a second category, you should list the item in the two most appropriate categories.

  • You may only sell or offer services in our Services Category or in our Travel, Events & Activities Category. All Services Category listings must comply with our Member Services Category Policy.

  • You may only sell bookings and tickets in our Travel, Events & Activities Category. All accommodation and travel packages must be able to be transferred into the buyer's name from within New Zealand (either directly with the service provider, or via a travel agent). You must not list any kind of flight ticket or airfare (even if the ticket is transferable) unless you are the originating airline or a travel agent.


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Main photo

Listings must be accurately represented. The main photo on your listing (i.e the one that displays in search results and first on your listing) must contain the item you're selling.

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Use as intended, and keep it onsite


  • Listings should be used for the sale or promotion of actual or specific items or services, and can't be used for general advertising of a brand or business.

    For example, a property listing must advertise an actual property for rent, not advertise a property management business.

  • You must not use Trade Me listings to promote a business or website other than one for sale in your listing.

    If you wish to use Trade Me purely for advertising, check out our Audience service.

  • Listings should be used to list a specific item or clearly defined package of items.

  • Listings should only include relevant information.

    Listings should only include relevant information. The listing should only include information directly relevant to the specific item and transaction. The listings 'Description' field should only include material describing the item and delivery or pick-up information. Any information about the listing pricing should be captured in the 'Price' field.

  • You may not use a listing to list a per-item price, or offer to sell additional items outside of Trade Me, in order to avoid fees.

    This includes using the listing to encourage buyers to contact you in order to sell the same, or similar, items outside of Trade Me.

  • If selling identical multiple items, the Multiple Quantity Listing (MQL) feature must be used when making a listing.

    When using MQL, you must not use a maximum quantity number for the purpose of avoiding fees. For example, if you have hundreds of metres of timber for sale, you cannot list 1 metre (or a maximum of 15 metres) in order to avoid fees.

  • Items covered by this rule include, for example:

    Lengths of timber, quantities of flooring tiles, rope, chain, material or fabric, bricks, wire, chicken wire, ribbon, and plasterboard.

  • You may not use a listing to offer to sell additional items outside of Trade Me, or list a per-item price.

    For example, if you have two of the same car for sale, you must create two separate listings.

  • If you only have one item for sale, you should only create one listing – don't create multiple listings for a single item.

  • Your listings may contain a URL for a website that contains further information on the item you have listed, but that website must not offer any items for sale, or contain contact details.

  • We generally allow members to relist their Marketplace, Property or Motors listings until the item or property has sold – or in the case of a rental property, or spare room, until these have been rented.

    The ability to relist is subject to a few specific terms. For example, you need to re-list within a set timeframe (usually 45 days), any extras or features are charged on relist.

  • You can't use the relist function to reuse listings for a different item, vehicle, or property.

    For example by editing the listing content and photos. You also must not use the relist function to manipulate search results or artificially improve the search position of your listing.

  • For Motors car listings created from 3 May 2019, you can relist an auction for free as long as it is either within 90 days of originally being listed or within 30 days of being renewed.

    You can renew both auction and classified listings after the listing closes (either 90 days after originally being listed or 30 days after being renewed) for a reduced fee. You can't use the relist or renew function to re-use listings for a different vehicle (for example by editing the listing content and photos). Note: Members who have listed seven or more vehicles in the previous 12 months or are Dealerbase users are excluded and the above point applies.

  • Listings shouldn't include any contact details, except where asked for in the listing process.

  • Listing an item is a commitment to sell it through Trade Me – you may not withdraw an item because it has not reached the price you wanted.

  • 'Keyword spamming' to manipulate search results is not allowed.

  • Listings cannot be reused or repurposed for different items or services than what was originally listed.


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Identical or otherwise identical items

On Trade Me Marketplace, you may only have one listing for all identical items for sale at any one time.

If you list variations of an otherwise identical item on Trade Me Marketplace, such as different colours or sizes, then you must use multi-variant listings ("MVL") unless we have given you our prior written approval to create separate listings.

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Prices and fees

All prices must be in New Zealand dollars and include all applicable GST (if any).

Listings fees and success fees are to be paid by the seller. You may not add these fees or other fees onto the winning bid amount.

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Shipping and packaging charges must be reasonable and a reflection of the actual costs for packaging and postage, and shouldn't be inflated for profit.

For example, we don't think it's cool to charge for your time and petrol as part of your shipping and packaging cost.

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Check out our listing policies and let us know if you think a listing might be in breach.

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