Buy Now allows the seller to set a fixed price on an auction. The Buy Now shows that the seller is willing to sell the item at that price, right away.
A Buy Now can only be used if the reserve has not been met. Once the reserve is met, the Buy Now will be removed and buyers will be required to bid.
If your auction is live, you can add a Buy Now by selecting 'Edit' – only if the reserve has not been met.
When purchasing with Buy Now – you’ll be asked to select your shipping method, delivery details and payment type at the time of purchase.