Motor vehicle listing policy

Check our policies before adding anything to Dealerbase or Trade Me. If your listing doesn't follow our rules, we may need to change, delete, or limit it. We might also have to suspend your access to our website.

Check our policies before adding anything to Dealerbase or Trade Me. If your listing doesn't follow our rules, we may need to change, delete, or limit it. We might also have to suspend your access to our website.

These policies are in addition to our general Listing Policies and terms that apply across all of Trade Me.

Image Guidelines

First photo

  • Your first photo must show the vehicle for sale.
  • We recommend using a large, clear image of the vehicle.


Images of other vehicles

  • No stock photos – except for new or demonstrator cars, with the consent of the rights holder.
  • No images of vehicles other than the vehicle for sale.


Overlays, branding, and messages

  • Overlays, text, images, watermarks, photo borders or other enhancements can't be used to promote additional information, offers or messages.
  • If you're in-trade and want to advertise your dealership brand, contact your account manager.

Approved logos for listing images
  • MTA Approved
  • AA Approved
  • AA Preferred Dealer
  • VINZ Approved
  • VTNZ Approved
  • In transit


To use one of these logos:

  • Get requisite approval from the logo owner (e.g. having VTNZ approval to use the VTNZ Approved logo).
  • Use the approved logo files provided by us – get in touch.
  • The logo must be placed on the bottom-left corner of the image.
  • The logo can't be larger than 57 x 45 px.
  • These guidelines are also available to Dealerbase users and will be shared with relevant VMS providers

Contact details

Images and listing descriptions can't include:

  • Phone numbers.
  • Dealership addresses.
  • Websites.
  • Any other contact details.


Non-vehicle images

Up to two non-vehicle images may be used, of:

  • Your dealership brand
  • Dealership yard
  • Report about the vehicle (e.g. MotorWeb VIR, AA report, CIN).


Non-vehicle images can't be used to advertise or promote finance or other offers. Images of the actual vehicle for sale must also be used.

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Use as intended, and keep it onsite

Listings aren't for general advertising

  • Listings must be used for the sale or promotion of an actual or specific vehicle that is for sale. 
  • Listings can't be used solely for the general advertising of your brand, business or dealership.
  • You must not use a Trade Me Motors listing to promote a business or website.
  • If you wish to use Trade Me purely for advertising, check out our advertising service.


Sale of a specific vehicle

  • Listings must promote a specific vehicle and shouldn't be used for multiple or generic vehicles.
  • You may not use a listing to offer to sell additional vehicles outside of Trade Me or list a per-vehicle price (e.g. if you have two of the same motorbike for sale that you want to promote through Trade Me, you must create two separate listings).


One listing per vehicle

  • Don't create multiple listings for a single vehicle.


URLs

  • URLs or website links may not be used in listing descriptions. 
  • If you want to include a link to your website, ask your account manager about our Sitelink product.


Relisting

  • Listings can't be reused or edited to advertise a different vehicle.
  • The relist function may not be used to manipulate search results, or artificially improve the search position of a listing.
  • There are also additional specific terms for relisting Motors listings, depending on the vehicle and listing type (e.g. classified or auction).  


Withdrawing auctions

  • Listing a vehicle by auction is a commitment to sell it through Trade Me.
  • Auctions may not be withdrawn because it hasn't reached the price you wanted – consider setting a reserve price.
  • If you don't want to commit to the auction process, consider using a classified listing.


Keyword spamming

  • Listing descriptions may not use excessive or irrelevant keywords.
  • Keywords must be relevant to the specific vehicle for sale.
  • We may remove listings that appear to attempt to manipulate search results.

 

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In-trade sellers

Consumer Guarantees Act (CGA) 1993

  • The CGA sets out quality guarantees that any business or person in-trade must provide to their customers.
  • You cannot contract out of these guarantees if you're in-trade, and selling to a consumer (someone who's not in-trade).

 

Listing descriptions can't attempt to contract out of the CGA, where the buyer is a consumer.
Don't:

  • Imply the buyer will not have the benefit of protection under the CGA.
  • Claim that a vehicle is being sold 'as-is, where-is'.
  • State that you're selling on behalf of a private seller.

 

We'll remove any listings that breach these requirements.

Selling to another business or person in-trade

When selling to another business or person in-trade, you can contract out of CGA guarantees if there's an agreement, in writing, between both parties.

If you intend to contract out of the CGA when selling to another in-trade person you must make it clear in your description that:

  • you intend to do so
  • this only applies to buyers who are a business, or in-trade
  • any claims of contracting out of the CGA do not and will not apply to consumers.

 

If your listing description isn't clear that any terms intended to contract out of the CGA apply to in-trade and business buyers only, we may amend, remove, or deprioritise your listing.

Registered motor vehicle traders

If you sell six or more vehicles in a year, you're likely to be required by law to register as a registered motor vehicle trader (RMVT).

If so, you must register and state your RMVT number in your listings. You authorise us to search the Motor Vehicle Traders Register on your behalf to check your RMVT status.

Offshore vehicles

You may only sell a vehicle that is offshore if you are a registered vehicle trader. 

If you're a registered vehicle trader and want to sell an offshore vehicle, you must:

  • Hold clear authority to sell the vehicle.
  • Ensure it is intended for imminent transit to NZ. 
  • Indicate in the listing that such vehicles are offshore or in transit. 

 

You may sell an offshore boat, however you will need to be clear in the listing description that the boat is located offshore and additional costs to ship the boat to NZ may apply.

Consumer Information Notice (CIN)

  • Motor vehicle traders must display a CIN when selling a car online via auction.
  • The CIN must be in a prominent position on the listing and be provided to the successful buyer.

 

Pre Order

To list new vehicles for pre-order, you must:

  • Have express authority from the manufacturer.
  • Be clear in your listing that the vehicle is available for pre-order only.
  • Have authority from the rights holder, if using stock photos.

 

'New' vehicles are brand new vehicles that:

  • Haven't been manufactured or driven.
  • Haven't yet been shipped to NZ. 

 

Security interests

Anyone selling cars on Trade Me is required to ensure that the buyer of the motor vehicle takes the motor vehicle free of any security interest. 

Any security interest on the vehicle must be disclosed in the listing.

Prices and fees

  • All prices must be in New Zealand dollars (NZD) and include all applicable GST (if any).
  • Listings fees and success fees (if applicable) are to be paid by the seller. Fees may not be added to the winning bid amount.

 

Clean Car Information

All motor vehicle traders are required to display certain information, as set out in the Energy Efficiency (Vehicle Energy Economy Labeling) Amendment Regulations 2022. Listings must comply with those requirements (as well as any replacement regulations and any other relevant regulations). 

The following Clean Car information must be displayed on your listings:

  • Vehicle make and model.
  • Energy economy
    • Cost per year.
    • Rating out of 6 stars.
    • Litres per 100 km, kilowatt-hours per 100 km, or both as applicable.
  • CO²
    • Rating out of 6 stars.
    • Grams per kilometre.
  • Clean Car Rebate or Fee (as applicable).

 

You acknowledge that it is your responsibility to ensure that accurate Clean Car information is being displayed on your listing, and that it relates to the vehicle being advertised. 

See our Clean Car information page for more details on how to ensure the right information appears on your listings.

Correct vehicle details

You must provide one of the following for the specific vehicle you're selling:

  • VIN
  • Chassis number
  • Number plate

 

Whichever you choose to provide, it must be the correct one for the vehicle you're selling. 

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Dealer Microsite

  • Our 'Microsite' product is to help dealers advertise and promote their dealership brand.
  • Like listing images, 'Microsite' can't be used to promote additional info, offers or messages (see above for examples).

 

Except for Microsite Ad-Free and Premium Listing Page – Ad-Free, these products can't contain:

  • Contact details.
  • Finance offers.
  • Other additional information.

This info can be displayed in your listing, so it isn't needed in your creative material.

Premium Listing Page – Ad-Free

Due to the nature of the product, creative must not be changed within 90 days.

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Special Offers

  • Our Special Offer product is designed to help dealers advertise and promote unique and time-sensitive offers on motors listings.
  • To make sure buyers have a great experience when browsing and searching your vehicles, we have some rules for you to follow when utilising Special Offers for your listings on Trade Me Motors.

 

Special Offer policy

  • Dealership Branding: Special Offers may not be used to promote a dealership, or provide additional dealership information or messages not unique to the car in the individual listing.
  • Contact details: Special Offers must not include any contact details, dealership addresses, website addresses or other contact details. This information is displayed elsewhere in the listing so there's no need to include it in your Special Offers.
  • Finance Offers: If you are on our Platinum Package you may display your own finance offers as well as many other benefits. Offers displayed must meet all requirements set forth by the CCCFA and FAC.
  • Quantity: Every vehicle you list may have a Special Offer. However, each listing may only have one special offer at a time.
  • URLs: You may not include any URLs or website links in your Special Offer description. Please paste the link in the required field when setting up your special offers.

 

Special Offer images policy

  • Size: You may use an image to accompany your special offer. Images should be sized at a minimum of 609 px x 456 px and be a ratio of 4:3 to ensure they display correctly and look great on-site. Images that do not meet this size requirement will not be uploaded.
  • Promotion: This image must be used to promote the specific special offer rather than for the dealership itself.
  • Finance: Finance offers displayed must meet all requirements set forth by the CCCFA.
  • Contact details: Images must not include any contact details, dealership addresses, website addresses or other contact details.

 

Any breach of these policies may result in the adjusting, editing,  or removal of your listing, or listings. Continued breaches can result in the removal of all of your listings, or your access to Dealerbase.

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Franchise packages

Vehicle condition and vehicle status policy

Dealers on a Franchise package must abide by the following policies when listing their Brand New, Certified Used and Ex-Demo vehicles. Please note – this is for Franchise Dealers only, those are dealers on a Franchise Starter, Franchise Gold or Franchise Platinum package.

Brand new, in stock
  • Clean car details must be correct and provided. You acknowledge that it is your responsibility to ensure that accurate Clean Car information is being displayed on your listing and that it relates to the vehicle being advertised.
  • No stock images are to be displayed, you must only display images of the vehicle being sold.
  • The vehicle must be unregistered.
  • The vehicle odometer must read less than 100km.
  • In the case that the status is changed, this is only able to be done once. For example, from status 'Brand New, in transit' to 'Brand New, in stock'
  • You are only able to list vehicles that you have a franchise agreement to sell. For example, if you have a franchise agreement to sell brand new Mazdas and Audis, you are not able to list a brand new Skoda if you somehow acquired one.
Brand new, in transit
  • Clean car details must be correct and provided. You acknowledge that it is your responsibility to ensure that accurate Clean Car information is being displayed on your listing and that it relates to the vehicle being advertised.
  • Stock images may be displayed, as long as permission from the rights holder is given.
    The vehicle odometer must read less than 100km.
  • In the case that the status is changed, this is only able to be done once. For example, from status 'Brand New in transit' to 'Brand New in stock'.
  • The vehicle must be unregistered and has not been registered by the dealership or any other person in any country.
  • The vehicle has been ordered by the dealership, has left the manufacturer's warehouse/factory and is on the way to the dealership/dealership's warehouse. The vehicle can be in customs in its native country, on a container ship, in customs in New Zealand, in New Zealand and on its way to the dealership/dealership's warehouse, or anywhere between those.
  • If the vehicle within the listing becomes in stock, the status must be changed to in stock.
    You are only able to list vehicles that you have a franchise agreement to sell. For example, if you have a franchise agreement to sell brand new Mazdas and Audis, you are not able to list a brand new Skoda if you somehow acquired one.
Brand new, available to order
  • Clean car details must be correct and provided. You acknowledge that it is your responsibility to ensure that accurate Clean Car information is being displayed on your listing and that it relates to the vehicle being advertised. 
  • Stock images may be displayed, as long as permission from the rights holder is given.
  • The vehicle odometer must read less than 100km.
  • The vehicle must not have been manufactured or driven and must not have been shipped to New Zealand yet.  
  • You must have express authorization from the manufacturer.
  • You must be clear in your listing that the vehicle is available to order only.
  • You are only able to list vehicles that you have a franchise agreement to sell. For example, if you have a franchise agreement to sell brand new Mazdas and Audis, you are not able to list a brand new Skoda if you somehow acquired one.
  • A deposit is required, and no obsolete vehicles. 
  • Only one listing is to display per Model and Fuel type. For example, if you are listing a model and have both 'Hybrid' and 'Petrol' fuel types, you may list two separate listings.


The vehicle can be:

  • Manufactured/built and is ready to be shipped from the manufacturer.
  • To be built – this must be advised on the listing.
Ex-demo, in stock
  • Clean car details must be correct and provided. You acknowledge that it is your responsibility to ensure that accurate Clean Car information is being displayed on your listing and that it relates to the vehicle being advertised. 
  • No stock images are to be displayed, you must only display images of the vehicle being sold. 
  • The vehicle must be currently registered with number plates. 
  • The vehicle must be for sale, not only available for test drives. 
  • The vehicle must only have been registered to the dealer and no other entity, in any other country. 
  • The odometer must read less than 10,000km 
  • You are only able to list vehicles that you have a franchise agreement to sell. For example, if you have a franchise agreement to sell brand new Mazdas and Audis, you are not able to list a brand new Skoda if you somehow acquired one.
Certified used, in stock

The vehicle is part of a manufacturer-endorsed program where the vehicle has obtained a warranty/level of reconditioning above a standard used vehicle. 

The vehicle must be part of one of the following programs

  • Toyota Signature Class.
  • Toyota Certified.
  • Land Rover Approved.
  • Jaguar Approved.
  • Audi Approved Plus.
  • BMW Premium Selection.
  • Porsche Approved.
  • Mercedes Benz Certified Pre-Owned.
  • Certified by Bentley.
  • Honda Approved Used.

This is subject to change, if you think your manufacturer has an additional program to add, please have your manufacturer provide the certified program to Trade Me for a compliance review.

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