Proof of intellectual property

Find out what to do if we ask for proof of intellectual property from you – and what this process looks like.

What to do if we've asked for more info about the item you're selling.


What we need from you

This is one of the ways our Trust and Safety team keep counterfeit goods away from Trade Me.

We may ask for:

  • Proof of purchase.
  • Proof of authenticity.


Follow the instructions in the email we've sent you:

  1. Find the documentation we've requested.
    Proof of purchase or authenticity. Sometimes, we may request something else.

  2. Send it to us.
  3. We'll review it, and let you know the outcome.


  • If we haven't contacted you, you don't need to send us anything.
  • We may also request proof of your identification.
  • If you can't provide the info we've asked for, get in touch with us anyway – we may be able to help.


Top Return to top


What's next

Other members can't see that we've requested info about your item.

Before the image is reviewed and accepted:

  • the listing can't be edited
  • questions can't be answered
  • buyers can still bid, but the listing can't close with a successful bidder
  • the Buy Now won't be available for buyers.

Any restrictions will be lifted once the proof of purchase has been reviewed and approved.

Top Return to top


Why we do this

We have a duty of care to keep Trade Me a safe and trusted place to buy.

  • It's illegal to sell counterfeit goods in New Zealand. Even if the item is described as a fake or replica. No ifs, no buts.
  • Buyers can shop with confidence. We have these processes in place to help prevent people from accidentally buying non-genuine products.
  • We work with hundreds of rightsholders and brands. And help enforce their rights on the site.


Why am I being singled out?

Don't worry, it's not just you!

We run checks like this on hundreds of listings every day, including:

  • Routine random checks.
  • Types of listings we identify as high-risk.
  • Community Watch reports.

Top Return to top


Thank you for your feedback!
This form is for anonymous article feedback and we aren't able to reply. If you need help, please contact us.
Something went wrong
Try the action again, or get in touch with us.