Sponsored Listings
In-trade or professional sellers can use Sponsored Listings to help products rank higher in search results and reach more relevant buyers.
Professional sellers can use Sponsored Listings to help products rank higher in search results and reach more relevant buyers.
How Sponsored Listings work
Sponsored Listings promote products in search results, but instead of paying a fixed price for the promotion, you set a daily budget to bid for top advertising positions. The higher your bid (combined with your ad’s quality score), the better your chances of securing a prime spot.
With Sponsored Listings you can:
- set your own budget
- appear in premium, high-visibility, search positions (only if the position is improved by the promotion)
- access transparent performance reporting.
Learn more in the Trade Me Sponsored Listings Overview.
What listings are eligible
Buy Now items in Marketplace categories are eligible to be Sponsored Listings. Sponsored Listings aren’t available for any auctions or listings in Motors, Property, Jobs, or Services.
You only pay per click
You’re only charged when a buyer clicks on your Sponsored Listing. Several factors determine the price per click, including (but not limited to):
- item price
- seller competition
- buyer demand.
Like other promotional products, you’ll pay for Sponsored Listings through your Trade Me account. Use Autobiller to set up automatic top ups and keep your Trade Me account out of debt.
Create a Sponsored Listing campaign
To Create a Sponsored Listing campaign on the New-look site:
1. Log into trademe.co.nz in your browser (creating campaigns is not available in the iOS or Android app).
2. Go to My Trade Me.
3. Select Sponsored Listings from the left-side menu.
4. Select Create a Campaign.
5. Enter your campaign’s name and daily budget. Choose a campaign strategy. Select Next.
6. Choose your campaign’s duration. Select Next.
7. Review your campaign’s details. Select Start my campaign.
About daily budget
Your daily budget is the maximum amount you’ll spend on Sponsored Listings per day. GST is charged on top of your daily budget.
- If there’s unused money in your daily budget, it’ll roll over to the next day. For example, if your budget is $100 per day and you spend $50 on day 1, day 2 can spend up to $150.
- You’ll never be charged more than the cumulative budget over the campaign duration. GST is added separately. (Daily budget x Number of days + GST).
- The roll over amount resets if you change the daily budget.
Choosing a campaign strategy
When you set up your Sponsored Listings, you'll choose a campaign strategy that guides how your budget is used.
Cost-conscious
This setting keeps your bids lower, helping you manage your budget tightly. You'll get steady visibility for your listings without overspending. Expect a higher ROAS (Return on Ad Spend). This strategy is great if you want to make every dollar count and ensure your ad spend is highly efficient, even if it means slightly less overall exposure.
Maximise exposure
You'll use higher bids to significantly increase the chances of your listings being seen more often. It's all about getting maximum visibility for your products. You'll likely see a lower ROAS. While you're aiming for the most eyeballs on your products, the higher bids might mean each dollar spent doesn't generate as much direct revenue compared to the Cost-conscious approach. It's ideal when broad reach is your top priority.
Balance
This is a well-rounded bid strategy that aims to find the sweet spot between managing your costs and getting consistent visibility for your listings. You'll typically see a moderate ROAS. This strategy gives you consistent reach and a good return on your ad spend, making it a reliable choice for ongoing promotion.
View your campaign summary
After your Sponsored Listing campaign is live, you can track its performance on the Campaign dashboard.
To view your campaign summary:
- Log into trademe.co.nz in your browser (the Campaign dashboard is not available in the iOS or Android app).
- Go to My Trade Me.
- Select Sponsored Listings from the left-side menu to open the 'Campaign dashboard'.
- Under ‘Campaign Summary’, view metrics about your campaign.
What the metrics mean
- Impressions: the number of times your products have been displayed in a Sponsored Listing placement in search.
- Clicks: The number of times your Sponsored Listings have been clicked.
- Purchases: The number of purchases that have been made from a click on your Sponsored Listing. (This does not include purchases made using Cart).
- Total spent: The total amount of money you've spent on Sponsored Listings. This price includes GST.
- Total Sales: The amount of sales revenue you've generated through your Sponsored Listings.
- ROAS: Your return on ad spend. This is calculated by dividing the total sales from your ad spend by your total ad spend. This is an indication of how efficient your Sponsored Listings spend is driving revenue. A higher ROAS indicates better performance, with each dollar spent on advertising resulting in a proportionally higher revenue return.